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About us

Semper Fides – ‘Forever faithful!’

Since 2006, we allow pet owners with our PUREdiamond unique reminders or very special gifts from their faithful companions.

Your personal diamond is a symbol of solidarity after death or in life – whether horse, cat, dog, rabbit or bird… your faithful friend as a unique and beautiful diamond. The diamond arises solely from the carbon out of the cremation ashes, the coat respectively the plumage of your pet.

Trust, transparency and individuality determine our actions.

PUREdiamond – more than a diamond!